Wonderful Raises $34m to Accelerate Enterprise AI Adoption in Non-English Speaking Markets
QUICK TAKE
- Wonderful, the agentic AI customer service platform, has raised a $34 million seed round, led by Index Ventures
- Most AI customer service solutions focus on English-speaking markets, leaving billions of customers underserved across Europe, Asia and the Middle East
- Founded in 2025 in Tel Aviv by Bar Winkler (CEO) and Roey Lalazar (CTO), Wonderful is already powering hundreds of thousands of customer interactions for 15 market-leading enterprises
- The team combines exceptional technical depth with unmatched execution – Bar led global expansion at decacorn IronSource before founding and selling Approve.com, while CTO Roey built million-dollar businesses and led elite security teams in the Israeli intelligence service
- They’re targeting a $200 billion market opportunity by targeting non-English speaking markets
INDEX PERSPECTIVE
By Hannah Seal, Juriaan Duizendstraal
Contact centers around the world are fundamentally broken. Customers face long wait times, limited availability, and often subpar support experiences. AI agents are the natural solution — yet while big tech companies race to perfect AI for English speakers, a massive $200 billion market remains systematically underserved, leaving billions without effective support.
Customer service isn’t one-size-fits-all. Israeli customers expect to interrupt freely, Italian bank clients hang up after five minutes on hold, and Greek callers abandon the line within two. These nuances matter, and most AI providers aren’t equipped to handle them.
Our latest research shows that more companies than ever are born global, expanding internationally from day one. But building truly human-like AI support agents that can operate across languages and cultural contexts has proven elusive. While most vendors stick to the same English-speaking markets, Wonderful is going after everything and everyone else — markets that collectively dwarf the Anglophone world, yet remain largely ignored by B2B software.
Take Israel: enterprises spend over $4 billion a year on customer support for just 10 million people. Scale that across Europe, Asia, and the Middle East, and the opportunity jumps to hundreds of billions. Seizing it requires rare focus and execution — which is exactly what the Wonderful team brings. They operate with a unique blend of obsession, urgency, and speed: a customer call one evening, a working product the next day.
Their AI platform delivers seamless customer interactions across languages — zero wait time, 24/7 availability, and expert-level support via voice, chat, and email. With exceptional fluency and cultural awareness, they’re already transforming the global customer service landscape, powering hundreds of thousands of interactions across telecoms, financial services, and healthcare.
Wonderful is not just fixing broken support — they’re redefining what global customer experience should look like.
THE DETAILS
Wonderful’s strategy involves winning over markets that are highly distributed, versatile, and tough to crack with AI. Built to handle multiple cultural and linguistic nuances, the platform not only dramatically cuts costs, but typically delivers a much better experience for customers too. It can be tailored to work for multiple regulated industries, to integrate with legacy systems, and to connect to internal systems and workflows to allow its agents to understand customer-facing processes. This means corporations no longer need to choose between cutting-edge capabilities and full localization – they get both.
“We looked at the current state of AI and found it unbearable that most of the world will have to wait years for something that can be delivered today,” said Bar Winkler, Wonderful's Co‑Founder & CEO. "Our strategy is simple: rapidly partner with the top enterprises in each market and build the talent density needed to obsess over delivering an amazing experience for their customers.”
Bar and his co-founder Roey Lalazar (CTO) are exceptional entrepreneurs. Bar was one of the earliest employees for IronSource, an app-scaling business that grew to a $11 billion at its peak, and sold his subsequent business Approve.com for $40M within two years. Roey has been building businesses since age 15 – creating Android apps with millions of downloads, bootstrapping a business to $1M revenue in under 12 months by age 22, and leading an elite unit within Israeli military intelligence.
“Our 2,000 customer service agents handle millions of interactions each month,” said Nir David, CEO of Bezeq, Israel’s largest ISP and telco. “We evaluated over a dozen AI solutions, and Wonderful was the only one that met our bar.”
Published — July 2, 2025
