DESTINATION USA
OVERVIEW Book Close
Back
book-destination-usa.jpg
white-book-icon.svg black-book-icon.svg Book
ExpansionPlan - static.svg
white-app-icon.svg black-app-icon.svg App
podcast-destination-usa.png
white-podcast-icon.svg black-podcast-icon.svg Podcast
Explore other themes
ExpansionApp-header.jpg
white-app-icon.svg black-app-icon.svg App

EXPANSION

Plan

DISCOVER YOUR ARCHETYPE

(Synopsis)

Only a small proportion of European tech companies that expand into the US grow to the scale of global category winners. We have distilled the strategies adopted by the winners into four distinct archetypes: These are organisational templates that startups can follow as they expand into the US.

OPEN APP
Destination USA book
Destination USA Stacked.webp
DestinationUsaBook-header.jpg

DESTINATION

USA

Conquering the hyper-competitive US market is a daunting challenge for any European tech company. Destination USA smoothes the journey by distilling the wisdom of the most successful global players into actionable strategies and tactics. From crafting your US game-plan to hiring executives on the ground, this resource gives you everything you need to cross the Atlantic – and win.

READ ONLINE

Articles
QuickGuide-header.jpg

QUICK GUIDE: THE US EXPANSION PLAYBOOK

If you’re looking to jump straight into practical guidance for how to expand to the US from Europe, we’ve prepared this playbook for you.

CHECK OUT OUR QUICK GUIDE

SCALING

Through Chaos

Once you've taken VC funding, 50 percent of your time as a founder will be spent on people-related issues: hiring, retaining, organizing and inspiring your team. If you're searching for answers to the critical people-related FAQs as you build a tech company, Scaling through Chaos is the guide for you.

white-book-icon.svg black-book-icon.svg Book
white-app-icon.svg black-app-icon.svg App

REWARDING

Talent

Employee ownership helps attract the world’s best talent to small startups with limited cash, but near limitless potential. The result is that these startups have the people they need to succeed early on. Our guide and app are designed to help you make critical decisions on employee ownership.

white-book-icon.svg black-book-icon.svg Book
white-app-icon.svg black-app-icon.svg App

DESTINATION

Europe

Take nearly any successful American tech company and you’ll find that on average at least 30 percent of its revenue comes from international markets, usually led by Europe. Use our guide, packed with insights and case studies, to internationalise from the US to Europe.

white-book-icon.svg black-book-icon.svg Book