Demand Generation - Campaign Manager
Zuora is the leader in subscription billing software and we are growing like crazy. We have an epic opportunity within our Demand Generation team. Join as a Demand Generation Campaign Manager, where you can assist in campaign planning and the optimization process for our EMEA Sales Development team. Our Demand Generation team is located in San Francisco California and London.You will be the focal point for all communication between demand generation and sales development for any global campaigns you are managing. Duties involve develop Integrated Campaigns and executing strategic marketing programs for Zuora across our customer segments and key industries to support new customer acquisition, revenue, and branding objectives.Generating reports, trouble-shooting campaign issues, monitoring campaign success/productivity, and executing other administrative duties. Responsibilities:Manage outbound and inbound nurturing campaigns for key industry segments Create strategy for and oversee implementation of multi-channel email marketing programs that generate leads and build sales pipeline, including webinars, vertical campaigns, customer emails, landing pages, SEM, etc.Track, measure, and analyze campaign performance and improve overall program effectiveness over timeTeam with Sales, Marketing, and Product Marketing to define goals and metrics for multi-touch campaignsOwn all aspects of email marketing campaign conversion funnel through marketo for your specific campaignsProduce campaign recap summaries (e.g., email campaign metrics, web performance metrics, webinar registrants, net new leads, conversion rates, etc.). Desired Skills and Experience You think about more than just one touch, the flow of the campaign, the whole customer WOW experience, and you love agile-marketing(testing, measuring, iterating).2-4+ Years Campaign/Marketing experience. Enterprise B2B experience a plusCreate and drive repeatable lead nurturing/drip programs to move prospects through the marketing and sales pipelineOptimize emails and mailing strategy for highest open and click through ratesContribute to the creation of effective landing pages for email programsWrite new Zuora emails that go out each weekContinuously optimize mailing strategies to drive higher returns including A/B and multivariate testing of subject lines, message content, offers, mailing frequency, segments, etc.Utilize reporting capabilities within marketo and external reporting tools to measure and track performance of campaignsUtilize the best email practices to ensure CAN-SPAM complianceCollaborate closely with colleagues in Marketing and Development and virtual teams in the United StatesThe ability to execute in campaigns in French is preferred and other languages is beneficial.Experience with marketo, pardot, eloqua is a big plusBachelor’s degree (preferably in business, marketing, technology or a related field.
- Date Posted:
- 05 Jul 2014
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