Global Channel Marketing Strategy Lead
As a key member of the global channel marketing team, you will be responsible for the development of world class global channel marketing programs, promotions and initiatives customized to class of trade and based on regional business goals. You will partner with visual merchandising and retail experience leads to bring the concept to life and provide the regions with the tools necessary for in-market activation. You will work closely with global marketing communication and regional marketing teams to define the channel marketing requirements across International and to deliver channel programs and in-store campaigns to meet those needs. Requirements: Key Accountabilities:Development of the international channel marketing strategy for Strategic Channel PartnersPartner with visual merchandising lead to consult the creation of channel delivered marketing tools, campaigns, programs and initiatives.Ownership of the channel marketing communications strategyCreation of tracking, reporting metrics and monthly performance reports.Communication of channel marketing strategy to internal stakeholders securing buy-in.Own the marketing relationship with regions and drive joint marketing with key strategic internal partners.Responsible for the tracking, reporting, and analysis of the opportunities and return on investment generated from these joint marketing campaigns.Manage direct & indirect resources to ensure that objectives are met.Work with partners, marketing and sales to ensure the production of appropriate collateral material appropriate to partner needs. Key Performance IndicatorsTwo successful global promosThe production of effective, accurate analysis of all channel marketing - monthly dashboard (sales & competition) to inform direction of visual merchandising and retail experience in order to demonstrate leadership in the Wireless Audio categorySuccessful creation and delivery of channel marketing tools and campaigns - 12 Weeks before promo/product launch date The creation and delivery of joint marketing efforts with our partners - bring at least one global partnership program to retail More about Sonos: In 2002, we set out with a goal – to reinvent home audio for the digital age. Our vision was simple - fill every home with music and make listening a valued experience again. We’re making it easy for everybody to listen to the music they love in every room of their home. To hear the songs they love, to discover new music they never knew existed, and to appreciate it all with the highest sound quality. We’re doing it all over the world – In more than 60 countries, in seven languages through thousands of retailers. We’re constantly looking for ways to improve the experience – with new products, new software and continually investing in ways to provide our customers the best experience possible. We’re doing what we set out to do. Changing the way people listen to music – one home at a time.
- Date Posted:
- 24 Aug 2014
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